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Marcie Geffner

Hands framing a home.

Help Your Buyers Visualize Their Yet-To-Be-Built Home

How can you, as a Realtor, help buyers visualize a home they might love, but can’t yet walk through to appreciate? Some homebuyers have a keen …

Help Your Buyers Visualize Their Yet-To-Be-Built HomeRead More

Couple with Realtor in background.

Builder Sales Office Etiquette for Realtors

Realtors who’ve sold hundreds of new construction homes surely know the do’s and don’ts of how to make a good impression at the builder’s sales …

Builder Sales Office Etiquette for RealtorsRead More

Realtor in foreground with family in background.

How to Help Your Buyers Price a New Home

Realtors know how to use recent sales of comparable properties, called “comps,” to help buyers figure out how much to pay to buy an existing resale …

How to Help Your Buyers Price a New HomeRead More

Hands framing a home.

How to Match Buyers to Newly Built Homes They’ll Love

Realtors know how important it is to find the right home for each buyer. For many buyers today, that home is newly built and offers …

How to Match Buyers to Newly Built Homes They’ll LoveRead More

Couple reveiwing home design.

Custom or Production: Which is Right for Your Buyer?

Buyers sometimes become confused or overwhelmed by the wide selection of newly built homes that they can purchase. Fortunately, a …

Custom or Production: Which is Right for Your Buyer?Read More

Happy African American Father and Son in Front of New Home and Real Estate Sign.

When Will You Get Paid for a New Home Sale?

No one wants to work without pay and Realtors, understandably, are no exception. That’s why it’s important for Realtors who want to profit from new …

When Will You Get Paid for a New Home Sale?Read More

Young couple discussing home plan on blueprint with architect.

What Builders Want From Brokers

Good relationships between homebuilders and brokers create valuable business opportunities for both sides: builders benefit from access to potential …

What Builders Want From BrokersRead More

Builder looking a house plans inside a construction site.

Seasonality of New Home Construction

Realtors who don’t sell many new construction homes might think this market is subject to extreme seasonality due to the challenges of building homes …

Seasonality of New Home ConstructionRead More

Image of feet with options rent or own.

Selling Renters on New-Construction Homes

Renters can be a great fit for new construction homes, if the location appeals to them and the price is within their budget. So how can real estate …

Selling Renters on New-Construction HomesRead More

Woman architect in the forefront with couple in background.

Introducing Buyers To New-Construction Homes

Today’s savvy homebuyers often come up with the idea to buy or build a new home on their own. But some still need a Realtor to present the …

Introducing Buyers To New-Construction HomesRead More

Couple chatting

New Homes Solve Realtors’ For-Sale Inventory Woes

Realtors in cities throughout the United States are troubled by a common problem: there aren’t enough for-sale homes on the market to meet the wants …

New Homes Solve Realtors’ For-Sale Inventory WoesRead More

How To Give New-Build Buyers Info They Want

Buyers want to know a lot more than the price and floor plan of a new construction home before they decide to buy. Crime rates, property taxes, …

How To Give New-Build Buyers Info They WantRead More

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